DIY Logo: Avoiding the Mistakes of the Past Logo Fails
Logos are tricky, and they can either make or break your business. Of course, if you are a business owner, you want to have a professionally designed logo in order to catch the attention of your customers. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. A poorly designed logo can actually catch the eyes of consumers for the incorrect reasons.
The 2012 Summer Olympics logo wherein $400,000 was spent by the London Olympic committee made the whole country of Iran upset because they thought that the logo spelled “ZION”, which is a reference to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. Another logo fail when adopted by a new company is the bloody Sherwin Williams color your world logo, wherein one might think it was some sort of warning about ills of violence and war. This logo has been existing since 1905 and it is a sign of cutting-edge surrealism, remaining a classic symbol for generations, but a new company adopting this logo may appear to be offensive. Create a logo that will represent you well because something cutting-edge today may wither become a classic tomorrow or mildly offensive in the future. The controversial Pepsi “bloat” logo reminds us that not all cartoon logos are effective, most especially if it brings the opposite results. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. The lesson learned from Pepsi is allowing your logo to be tested for an extended period of time among focus groups before publishing them.
Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap learned from their mistake and returned to their classic logo without looking back. The black metal effect looks good for a logo, but if you are not into body piercing or tattoos, find a different theme for your logo.