SMS Marketing The Latest Advancement In Marketing Strategy
The mobile not only provides the facility to stay connected with others all the time but also it provides a great scope of marketing also.SMS consistently performs well in all areas that are considered vital for effective communication such as; speed, reliability, cost-effectiveness and reach. One of the most effective forms of marketing is SMS marketing, but what exactly does this involve and what advantages does it have over other marketing techniques? This article explores the subject and the benefits it can offer businesses.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.It is the latest advancement of the new age marketing strategy and the SMS marketing is quite simple and comes at a very low cost.The store and the forward facility would help in storing the message in the SMSC server and can wait for days if necessary and then when it would be delivered when your customer comes within range or turns his mobile on.Therefore as SMS is a spam free communication system, there is less chance of disturbing your customer and losing your message without the knowledge of your customer.
And if he thinks your proposal to be useful then he can easily contact you.On the other hand, it is also useful for your customer as he can read the SMS any time when he thinks appropriate and even goes through it several times from the better understanding.Potentially, a consumer could receive a voucher by text when out shopping and then make instant use of it, which is perfect for the retail industry. In retail, this is essential as the types of messages that could be sent are likely to need to go to a certain person such as order confirmations, or delivery notifications.There is no delay with SMS messaging, something which cannot be said of many other forms of communication.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Ultimately, the whole point of marketing is to generate business and in an era where convenience seems to be the deciding factor for most customers, text messaging comes out top as a marketing tool for the retail industry.
Alternatively, instantaneously received text messages offer a more effective and efficient way of conducting customer service, such as informing a customer that their requested item has just come into stock.